Most reluctantly I agreed to his demands as wife had given threatening call to return home at the earliest. Like what happens on a cup of tea, same happened here. There was a Young Lady who has come to pick up few products along with an old gentlemen who wanted to buy milk. Young lady happened to be a journalist and passed on remark on biscuits are bad for health or in general. Discussion started with biscuits. I happened to struck a discussion and it went on and on….
What is Current Scenario – In this modern era, where information is overflowing through various mediums of communication like whatsapp, Facebook, TV channels, Instagram, It’s a hot topic for discussion amongst all people.
It’s all about different perceptions which everyone carries on what the food may contain or claimed, what is a meaning of well-being or healthy. Weight loss or gain is an business on its own and various fads are bombarded over people through peer pressure. Main question remains valid is how much information available or given is correct or misguided or miscommunicated.
How we pick up a product in Market
She replied that Invariably we pick up a product in market either due to its packaging, or some claim on it, or its price or product taste itself. There obviously a overrider like claim which forces consumer to pick up a product which is actually not meant to be or have a wrong claim or misguiding consumer. The Old man has a different view and he was preferring products which are easy to carry, and its freshness.
It is very likely that consumer might have a preconceived biased understanding about a product, or an type of products, or industry as a whole.
This story is from the MAY - 2023 edition of Food & Beverages Processing.
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This story is from the MAY - 2023 edition of Food & Beverages Processing.
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