Some might consider the mid-20th century as the real "golden era" of travel, when jet aircraft came to the fore. With the launch of the Boeing 747, high-flying passengers could leave their seats to explore sizeable onboard bars and lounges. But despite the era's glitz and glamour, one reality remained true: flying first class across oceans still meant merely reclining in a seat - not lying down.
Over time, first class evolved from that comfortable chair into a bed. In the early stages, there was little focus on privacy. The very novelty of having a bed in the sky was a drawcard, with no need for sliding doors or showers.
Meanwhile, business class made its grand debut back in 1970, but it wasn't until 2000 that an airline dared put a bed anywhere other than the first class cabin. We can thank British Airways for setting that standard, which so many travellers now expect of a business class flight.
Business class has even come to surpass the first class of yesteryear. Seats became beds, meals and wine lists became more lavish, and passengers grew accustomed to direct aisle access. It hasn't stopped there. On some airlines, the privacy previously reserved for first class is now becoming standard in business class, with closing doors for every seat.
It's clear that business class is no longer just a "practical" product where you'll do some work and get some rest. It's now more of a luxury experience, and not just about business. After all, those double beds in Qatar Airways' Qsuite weren't exactly designed with work trips in mind. But where does this all leave first class? Are we at a point now where business class is so evolved that first class just can't beat it? Let's have a look.
FIRST CLASS OR SECOND BEST
This story is from the May 2024 edition of Business Traveller UK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the May 2024 edition of Business Traveller UK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
The rail thing - Why airlines and train companies are partnering to increase options for travellers on short journeys
An intercity flight connection operated by train would have been almost unthinkable in the early 1990s, but in 2024 it will increasingly be the default experience at many European hub airports. European nations have been among the world's leaders in adopting high-speed rail for short-distance trips, along with Asian countries such as Japan and China.
Adventures in Albania - From paranoid dictatorship to dream travel destination, why the Balkan nation is ready for its moment in the sun
Over the past few years, tourism has shot up stratospherically; recent figures from the European Travel Commission show it's grown 86 per cent since 2019. Its GDP per capita has also been increasing, and last year stood at US$8,800, while the average monthly salary is now around 84,000 lek (£704). Foreign direct investment is also on the rise, with countries including Switzerland, Italy, and the Netherlands targeting sectors such as energy, mining, information and real estate to a value of around US$1.5 billion in 2022, according to UNCTAD's World Investment Report. Not bad for a country which used to depend on foreign food aid.
Sushi Kanesaka at 45 Park Lane, London
Watching Kanesaka work his magic is performance in itself
Scandic Spectrum, Copenhagen
An impressive corporate hotel just minutes from Copenhagen's centre
Kimpton Clocktower, Manchester
The perfect mix of gorgeous heritage design with cool, cosmopolitan attitude
Mandarin Oriental Mayfair, London
A stunning success another calming experience in the capital
Eurostar Business Premier LONDON-PARIS
It remains the superior service for those travelling from London to Paris
Qatar Airways Boeing 777-300ER first class DOHA-HONG KONG
There is a lot to like, but my experience was far from perfect
4 HOURS IN...Vienna
You'll be spoiled for choice when it comes to the Austrian capital's museums, galleries and historic cafes
SWITCHING OFF IN...THE LOIRE VALLEY
Escape to the secluded forests of the Loire Valley for a digital detox