37th IATO Annual Convention Setting the stage to showcase Uttar Pradesh
Travel Trade Journal|December 2022
One of the most awaited travel industry events, the 37" IATO Convention, will be held from December 16 to 19, 2022, in Lucknow. IATO Conventions have distinguished themselves as an exciting travel industry event that offers opportunities to meet, review trends and help boost tourism wherever it is held. TT] speaks to the core IATO Committee members to know their views on the upcoming convention, its theme, and its importance this year.
Prashant Nayak
37th IATO Annual Convention Setting the stage to showcase Uttar Pradesh

The Hon. Chief Minister of Uttar Pradesh, Yogi Adityanath, graciously consented to grace the event with his presence and inaugurate the

Convention, making it the highlight of the convention this year. The inaugural function will be held at Indira Gandhi Pratishthan, Gomti Nagar, Lucknow, and The Centrum Lucknow will be the venue hotel for all other activities, including registrations, business sessions, and evening programmes.

The Convention is returning to Lucknow after 26 years, and it will be an excellent opportunity for IATO members to see the improved and developed infrastructure in Uttar Pradesh. Since 1996, Lucknow and Uttar Pradesh have undergone a major transformation. Many significant developments, like Ram Mandir at Ayodhya, the larger-than-life Kashi Vishwanath corridor connecting the Mandir with Lalita Ghat, and the Heritage Walk in Lucknow and Prayagraj, have come up. The Uttar Pradesh Government is looking forward to aggressively showcasing its new developments and promoting Ayodhya globally.

The IATO Convention is expected to boost the tourism focus on Uttar Pradesh as around 1000 delegates are expected to participate from all over the country. Senior officials from the Ministry of Tourism, the Government of India and States, industry leaders, tourism and hospitality professionals, and travel trade media will be present at the Convention.

About 18 to 20 State tourism boards are also expected at the Convention as every state is keen to re-kindle inbound tourism to their respective states. This year’s focus in the Convention would be to deliberate on the revival of inbound tourism to India; therefore, the theme of the Convention is Inbound tourism - What Lies Ahead!

This story is from the December 2022 edition of Travel Trade Journal.

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This story is from the December 2022 edition of Travel Trade Journal.

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