The onset of 2022 was engulfed by the Omicron threat and was a very bitter time for the hospitality industry, which encountered a new set of challenges and uncertainties. In the third quarter of the year, domestic travel picked up momentum, and since then, it has been an uphill task for the hospitality industry to get a COVID-ravaged economy back on track. Limping back to normalcy has been the greatest challenge for the hospitality industry, post the pandemic. However, with the COVID-19 shadow gradually becoming a thing of the past, there was no stopping for the hospitality sector. Domestic, Revenge and MICE tourism are blessings in disguise for the hospitality sector and all in the industry anticipate the trends to continue well into 2023, revving up the hospitality sector in a big way.
Sharad Upadhyay
General Manager, Crowne Plaza Greater Noida
The year 2022 so far: In 2022, we saw a rapid and gradual shift to pre-pandemic ADR levels. In multiple segments, the occupancy demand is at par or higher than the pre-pandemic. The demand today is from domestic, international, leisure, and business. It was a year full of growth, positivity, and success. We did a decent ADR and added a few feathers to our cap.
Learnings from the pandemic: The pandemic came with plenty of lessons for people in the travel and hospitality industry. First, the value of human life and health has never been more conscious of this rare thing we possess. Second is relationships and truly living this life, focusing on experiences rather than mundane transactions. We also learned to prepare ourselves for situations we never expected to happen. The pandemic has changed the hospitality game big time.
This story is from the December 2022 edition of Travel Trade Journal.
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This story is from the December 2022 edition of Travel Trade Journal.
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