Los Angeles Tourism aims to reach beyond the metros of India
Travel Trade Journal|September 2022
Los Angeles has continued to push the envelope on creativity throughout the pandemic, bringing new experiences to travellers. Seema Kadam, Regional Director, India, Los Angeles Tourism and Convention Board, gave some fresh insights about the current initiatives in India and new tourism offerings in the City of Angels.
Prashant Nayak
Los Angeles Tourism aims to reach beyond the metros of India

Los Angeles remains fully committed to the India market. Los Angeles Tourism is the only U.S. Destination Marketing Organisation with full-time staff overseas, including one team member based in Mumbai. To better help Indian trade partners understand the destination, Los Angeles Tourism presently offers a refreshed version of the L.A. Insider training program found at insider.discoverlosangeles.com. This B2B platform highlights Los Angeles through three chapters and educates the travel trade on selling and promoting L.A.

“We also have a dedicated B2B Facebook page to keep the travel trade updated on what’s new in the destination, as Los Angeles is a creative city that is constantly evolving! Moreover, we will continue working with partners like Brand USA, participate in niche travel shows and collaborate with the travel trade in India to ensure that itineraries are structured and customised to suit Indian travellers’ tastes and demands in the coming months,” says Seema.

This story is from the September 2022 edition of Travel Trade Journal.

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This story is from the September 2022 edition of Travel Trade Journal.

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