MSC Cruises to focus on sustainable and environmentally responsible cruising
Travel Trade Journal|September 2023
With 22 ships in their fleet, sailing across 40-plus countries, and more than 140 embarkation and disembarkation ports, MSC Cruises offers a unique way to explore the world. Rashmi Ahuja, Divisional Manager, India, MSC Cruises, delves into cruising options with MSC Cruises.
Prashant Nayak
MSC Cruises to focus on sustainable and environmentally responsible cruising

MSC Cruises prides in possessing the youngest fleet in the world, with the introduction of a new ship or two almost every year. The latest, MSC World Europa (November 2022) and MSC Euribia (June 2023) are completely new prototypes with cuttingedge technology and, most importantly, fully LNG-powered vessels, a step forward towards cruise tourism sustainability.

A cruise holiday is the most wholesome experience an operator can offer to families, honeymooners, and MICE groups. With MICE, wedding events, and spiritual group movements showing an upward trend in India, cruises have been a popular choice, considering they are an “affordable luxury” and offer an array of inclusions at an attractive price.

“A well-organised cruise, working in unison with the trade partners to support and enhance the relationship between corporate and their dealers, culminates in a successful and well-managed event. At MSC for MICE events, we provide the support of a specialist team with industryleading awareness. Our dedication and knowledge in marketing, branding, planning, and logistics ensure that every aspect of the incentive movement surfaces as a resounding success, delighting the guests and expressing corporate brand values, thereby supporting our strategic objectives,” proclaims Rashmi.

This story is from the September 2023 edition of Travel Trade Journal.

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This story is from the September 2023 edition of Travel Trade Journal.

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