Washington DC aims to drive visitation beyond its Federal legacy
Travel Trade Journal|March 2024
As Washington DC clocks a successful year of trade milestones, Elliott L. Ferguson, II, President and CEO, Destination DC, highlights India’s key role in its post-pandemic resurgence. He emphasises the significance of adapting trade strategies and making crucial market investments to capitalise on evolving travel demands.
Prativa Vaidya Bhalla
Washington DC aims to drive visitation beyond its Federal legacy

India has solidified its position as the fourth-largest market for Washington, DC, with 147,562 Indian visitors in 2023, reflecting a 54 per cent surge compared to 2022. Surpassing prepandemic levels by 11 per cent, Indian visits have been instrumental in DC's recovery, with similar growth anticipated in 2024. Key source Indian cities include Mumbai, Delhi, Gujarat, and Bengaluru, with growing interest observed from tiertwo Indian cities.

Leisure and business travellers, alongside students, form the largest segment from India. To encourage an increase in the average length of stay for business travellers, Elliott states, “We want to ensure that they spend more nights, bring their families along to enjoy the city, and include Washington in their itineraries for more than just a day trip.” For the MICE sector, DC offers expansive exhibition spaces hosting up to 60,000 people and easy connectivity to other major cities. Most Indian MICE travellers to DC are drawn to larger US-based congresses, especially in the medical and technology sectors.

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