RISE OF THE Tik Tok DETECTIVES
Woman’s Day Magazine NZ|September 11, 2023
Amateur sleuths are heading online to solve crimes, share theories and get famous
RISE OF THE Tik Tok DETECTIVES

The hashtag #truecrime has been viewed more than 38.7 billion times on TikTok, and the hunger for constant updates about both current and cold criminal cases has led to the rise of the "TikTok detective".

But this phenomenon poses new and ongoing challenges for police in their investigations.

Interference by these social-media sleuths became particularly apparent in January 2023, after the disappearance of 45-year-old mortgage advisor Nicola Bulley in the UK. The body of the mother-of-two was eventually discovered three weeks later, with an inquest recently finding she accidentally slipped into the water and drowned while out walking her dog.

But instead of letting the police do their job, online enthusiasts fed the public's thirst for information in the days leading up to the tragic discovery of Nicola's body.

FAKE NEWS

Wild TikTok conspiracy theories took hold, suggesting the case had been created as a "distraction" by the government, and that Nicola's friends and family could be "crisis actors" staging events.

Wannabe Nancy Drews travelled to the scene to dig up the area and prominent TikTok star Dan Duffy was arrested for public disorder after saying he'd been in people's back gardens at night to hunt for information.

"In my 29 years of police service, I've never seen anything like it," lead detective superintendent Becky Smith said about the "false information, accusations and rumours" surrounding the case.

This story is from the September 11, 2023 edition of Woman’s Day Magazine NZ.

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This story is from the September 11, 2023 edition of Woman’s Day Magazine NZ.

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