Warna-warni Media Sosial. Selalu ada yang baru dari media sosial dan selalu ada saja hal baru yang bisa digali dari sana. 

Dalam pembahasannya akan menampilkan artikel-artikel yang membahas media sosial. Misalnya tentang bagaimana agar kampanye di media ini tidak membosankan. 

Ada juga ulasan tentang keberhasilan channel YouTube Sesame Street menjadi kelompok nirlaba pertama yang memperoleh satu miliar view. 

Di sana dibahas bagaimana Sesame Street bisa sukses dan apa yang bisa dipelajari dari situ.

Customer retention (retensi pelanggan) adalah suatu aktivitas  perusahaan yang diarahkan untuk mampu menjaga interaksi dengan pelanggan melalui hubungan berkelanjutan. 

Majalah Youth Marketers edisi kali ini membahas tuntas tentang retensi pelanggan. Disertai strategi-strategi beberapa perusahaan dalam melakukan retensi pelanggan seperti Bank Mandiri, Tokopedia, Astra Honda Motor, dan Carrefour.

Di samping itu kami mewancarai Yuliana Agung, founder Carre Center for Customer Satisfaction & Loyalty dengan topik yang menarik; bagaimana melakukan pelayanan pelanggan yang baik? Apa saja faktor-faktor yang menjadi hambatan dalam mempertahankan pelanggan? Dan bagaimana cara terbaik perusahaan dalam menerapkan retensi pelanggan?

Selamat Membaca!

Nama besar seorang selebriti bisa sangat membantu merek setidaknya dalam meningkatkan awareness bila nilai yang dipegangnya sejalan dengan nilai yang diusung oleh merek. Namun, semua bisa menjadi rusak kalau selebriti tersebut terlibat dalam skandal yang mencoreng nama mereka.Semua strategi tentu memiliki kekuatan sekaligus kelemahan. 

Pertanyaannya, bagaimana kita memaksimalkan kekuatan tersebut dan mengantisipasi kelemahan yang ada? Untuk itu, pada edisi kali ini, Youth Marketers akan mengupas mengenai celebrity endorser.

SPORT MARKETING

Pada edisi kali ini Youth Marketers akan membahas mengenai sport
marketing di Indonesia. Bagaimana merek-merek “mengolahragakan”
pasarnya dan seperti apa sebenarnya dampak dari kegiatan pemasaran
ini? Seperti apa pula efektivitas kegiatan pemasaran ini terhadap sales?

Merek-merek seperti BNI, IM3, Achilles, Alfamart, Zinc, dan
Panasonic bercerita tentang strategi mereka menggunakan olahraga
sebagai bagian dari aktivitas pemasaran. Ada pula komunitas Indo
Runners yang aktif menyebarkan virus lari di masyarakat.
Selamat membaca!

MENGULIK PEMASARAN MUSIK INDONESIA

Youth Marketers edisi kali ini akan membahas tentang perubahan
pemasaran dalam industri musik Indonesia. Bauran seperti apa yang
tepat dilakukan dalam kondisi pasar seperti saat ini serta seperti apa
persaingan dan bagaimana peluang dalam industri musik Indonesia?

Simak strategi Trinity Optima Production, Disc Tarra, Melon
Indonesia, Guvera, duo Endah N Rhesa, serta Cupumanik dalam
memasarkan musik di tengah perubahan ini. Ada juga Pandji yang
dengan berani melawan pembajakan dengan strategi yang sangat berani
dan kreatif.

Selamat membaca!

Aksi Taman Rekreasi Berebut Pengunjung

Pada edisi kali ini, Youth Marketers akan membahas mengenai persaingan
strategi pemasaran taman-taman rekreasi. 

Bagaimana gaya mereka dalam
menarik pengunjung ketika persaingan mulai memanas.
Simak penuturan Ancol, Trans Studio Bandung, Taman Safari Indonesia,
serta The Jungle dan Jungleland. Ada juga hasil riset mengenai preferensi
pengunjung dalam memilih taman rekreasi. Mana kira-kira yang menjadi favorit
orang Indonesia?

Entrepreneur Muda: Raja Baru Dunia Bisnis

Pada edisi kali ini akan dibahas mengenai pengusaha-pengusaha muda tersebut. Apa sebenarnya yang mendorong mereka memulai bisnis sendiri, apa tantangan berbisnis di usia muda, dan bagaimana mereka akhirnya sukses membangun bisnis tersebut.Untuk itu kami menghadirkan narasumber yang merupakan entrepreneur muda, seperti Reza Nurhilman, Aulia Halimatussadiah, Achmad Zaky, Arief Widhiyasa, dan Riezka Rahmatiana. Mereka merintis usahanya dan sukses di usia yang bahkan belum menginjak 30 tahun.

Di samping itu, ada juga artikel-artikel menarik yang sayang untuk dilewatkan. Misalnya saja artikel tentang Instagram di rubrik Digital. 

Menurut survei terakhir, Instagram adalah media sosial favorit para remaja, bukan lagi Facebook atau Twitter. Ada juga artikel mengenai inovasi dengan bujet minim di rubrik UKM.

MENGINTIP CANTIKNYA PASAR PEREMPUAN

Pada edisi kali ini akan dibahas mengenai potensi pasar perempuan dan bagaimana marketer seharusnya menggarap pasar ini. Sebesar apa pasar perempuan di Indonesia dan dengan strategi apa marketer bisa menggoda dan memikat pasar perempuan?

Untuk itu kami menampilkan narasumber yang bisa membantu mencerahkan kita tentang pasar perempuan. Sebut saja L’Oréal Indonesia, H&M, Pond’s, dan praktisi komunikasi dan periklanan, Judy Uway. Selain itu, ada juga artikel menarik lainnya. Misalnya saja cerita tentang komunitas Female Daily yang kini anggotanya lebih dari 130 ribu orang di rubrik Komunitas. Atau profil startup cetak foto Instagram, Pictologi di rubrik Profil UKM.

Selamat membaca!

MASA DEPAN E-COMMERCE INDONESIA

Pada edisi kali ini Youth Marketers akan membahas tuntas seputar masa depan e-commerce dan tantangannya saat ini. Untuk itu kami menghadirkan narasumber-narasumber seperti Groupon, Lazada, HijUp.com, Tiket.com, dan Daniel Tumiwa selaku Ketua idEA, Asosiasi E-Commerce Indonesia.

Di samping itu, banyak pula artikel-artikel menarik lain yang sayang untuk dilewatkan. Misalnya artikel tentang manfaat meditasi bagi para pengusaha di rubrik Gaya Hidup atau tentang Komunitas Salihara di rubrik Komunitas. Simak juga artikel bermanfaat dari para kolumnis Youth Marketers.

Selamat membaca!

Pada edisi kali ini, kami mengupas konsep branding milik Profesor Kevin Lane Keller. Bukan tanpa alasan kami membahas teori branding dari Prof. Keller. Saat ini beliau adalah pakar mengenai branding paling terkemuka di dunia. Bukunya yang berjudul Strategic Brand Management digunakan secara luas sebagai buku teks untuk topik brand management.Awal Maret lalu, Prof. Keller sempat bertandang ke Jakarta untuk berbicara dalam seminar Indonesia Brand Summit 2014. Ia mengupas habis-habisan konsep yang ia tulis dalam bukunya. Mulai dari brand planning, brand architecture, mengelola ekuitas merek, hingga mengukur ekuitas merek. Untuk itu kami akan berbagi ilmu yang diberikan olehnya pada edisi kali ini. Di samping itu, ada juga kisah merek Indonesia yang terbilang sukses membangun mereknya. Misalnya Simbadda, Martina Berto, dan TPS Food.

Pada edisi kali ini Youth Marketers akan membahas bagaimana strategi
partai-partai politik dalam mengomunikasikan dan “memasarkan” nilai-nilai
partainya sehingga bisa menggaet calon pemilih. Bagaimana pula partai
memanfaatkan media digital dalam strategi komunikasi mereka.
Untuk itu kami mewawancarai beberapa partai politik dan politisi yang
akan bertarung pemilu mendatang. Di samping itu kami hadirkan juga
narasumber seperti Silih Agung Wasesa dan Yose Rizal dari Politica Wave untuk
membahas hal ini.
Simak juga artikel lain yang tak kalah menarik. Misalnya nasib kebijakan
tanpa iklan WhatsApp setelah diakuisisi oleh Facebook di rubrik Digital atau
triangulasi merek ala Fiat dalam iklan Mirage mereka di rubrik Admadness.
Jangan lewatkan pula artikel para kolumnis kami. Baca lanjutan tulisan
Manajer Vs Leader di kolom Living Success. Ada juga beberapa ide bisnis yang
bisa dijalankan selama pesta demokrasi alias pemilu di kolom Idea Corner.
Selamat membaca!

Youth Marketers edisi kali ini akan membahas secara mendalam peran komunitas dalam kegiatan pemasaran dan pembangunan merek itu sendiri. Bagaimana merek-merek terkemuka membangun kolaborasi yang baik dengan komunitas?Untuk itu, Youth Marketers menampilkan beberapa merek yang telah berhasil menggandeng komunitas dalam kegiatan pemasaran dan pembangunan merek. Misalnya saja Polygon, Microsoft Indonesia, Wardah, dan The Body Shop. Untuk melengkapi informasinya, ada juga merek global, Nike dan Kiehl’s. Keduanya merupakan merek yang menjadi contoh bagi penerapan community marketing di dunia. Nike dan Kiehl’s dengan cerdik menggandeng komunitas jauh sebelum merek lain menyadari potensinya. Kami juga menampilkan hasil wawancara dengan pakar pemasaran, Agus W. Suhadi. Dalam rubrik Tokoh Bicara ia memaparkan mengenai pentingnya komunitas bagi merek dan bagaimana merek-merek di Indonesia merangkul komunitas sebagai bagian dari strategi marketing dan branding mereka.Di samping itu, ada juga topik-topik menarik yang dibahas pada edisi kali ini. Misalnya saja cerita tentang komunitas Bike to Work di rubrik Komunitas. Atau ulasan mengenai Reading Room, sebuah kafe yang menjadikan buku sebagai sumber inspirasi. O iya, Youth Marketers juga berencana menyelenggarakan Kopdar kedua dengan tema “Komunitas Sebagai Brand Advocate” pada 1 Maret 2014 mendatang. Temukan informasi lengkapnya di website kami ya. Sampai jumpa pada Kopdar mendatang! Selamat membaca!

September 1, 2014

August 17, 2014

June 22, 2014

May 26, 2014

May 12, 2014

April 28, 2014

April 14, 2014

March 31, 2014

March 17, 2014

March 03, 2014

February 17, 2014

April 2013

Bi-Weekly E-Magazine by marketing.co.id.ymarketing is a results-driven digital marketing agency specializing in search, mobile and social media marketing.

1. You agree that the use of Magzter.com, the application and its services, are at solely at your own risk. Neither Magzter.com nor its associates nor employees nor third party content providers guarantee that the service will be completely uninterrupted or error-free or foolproof against miscreant activities. Nor do they warranty that you will get the exact results as expected or promised by the website or product.

11. THE SERVICE AND ALL PUBLICATIONS ARE PROVIDED ON AN 'AS IS' AND 'AS AVAILABLE' BASIS. MAGZTER, ITS AFFILIATES, SUPPLIERS, LICENSORS AND AGENTS EXPRESSLY DISCLAIM ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. WITHOUT LIMITING THE FOREGOING, NEITHER MAGZTER NOR ITS AFFILIATES, SUPPLIERS, LICENSORS OR AGENTS, MAKES ANY WARRANTY THAT (I) THE SERVICE WILL MEET YOUR REQUIREMENTS, (II) THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE, (III) THE INFORMATION THAT MAY BE OBTAINED FROM THE USE OF THE SERVICE OR THAT MAY BE CONTAINED IN THE PUBLICATIONS WILL BE ACCURATE OR RELIABLE, OR (IV) THE QUALITY OF ANY PUBLICATIONS OR THE SERVICE WILL MEET YOUR EXPECTATIONS. YOU ARE SOLELY RESPONSIBLE FOR OBTAINING AND MAINTAINING RELIABLE INTERNET CONNECTIVITY AND YOUR DEVICE. MAGZTER IS NOT RESPONSIBLE FOR YOUR INABILITY TO DOWNLOAD CONTENT. ANY MATERIAL DOWNLOADED OR OTHERWISE OBTAINED THROUGH THE USE OF THE SERVICE IS DONE AT YOUR OWN DISCRETION AND RISK AND YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR COMPUTER SYSTEM OR MOBILE DEVICE OR LOSS OF DATA THAT RESULTS FROM THE DOWNLOAD OF ANY SUCH MATERIAL. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED BY YOU FROM MAGZTER OR THROUGH OR FROM THE SERVICE SHALL CREATE ANY WARRANTY.

2. You will maintain and promptly update that information to keep it true, accurate, current and complete. You are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer, and you agree to accept responsibility for all activities that occur under your account, including the selection and use of all content and services.

2.You will maintain and promptly update that information to keep it true, accurate, current and complete. You are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer, and you agree to accept responsibility for all activities that occur under your account, including the selection and use of all content and services.

3. In no event will Magzter.com or any person or entity or third party involved in the creation, production and distribution of the content on the website and the application be liable in contract or legally for any damages, including and not limited to, direct, indirect, incidental, special, and consequential incurred to you while or on using Magzter.com. By registering on the website or downloading the application, you agree that the provisions mentioned in this section shall apply to all use of and content on the website and the application.

3. Without prior written or authorised permission from Magzter, you should not modify, copy, distribute or sell any content obtained from Magzter as everything published here is the proprietary property of Magzter or its licensors. As such unauthorised use may also violate applicable laws including copyright and trademark laws, Magzter strictly prohibits these and will terminate your access and account if any such illegal activity is proved or detected. You should also stand liable for the damages caused by these unauthorised activities. Except as permitted by the Publication's lawful owner, you acknowledge that you do not acquire any ownership rights by downloading Publications accessed through the Service. Except as explicitly required under copyright law or permitted by the features of the Service you may not modify, reverse engineer, publish, transmit, display, participate in the transfer or sale, create derivative works of, or in any way commercially exploit or provide to a third party the content of the App, the Publications, or any portion of them without the express permission of Magzter and the owner of such content. We do not grant you any licenses, express or implied, to the intellectual property of Magzter or Magzter's licensors.

5. You specifically acknowledge that Magzter.com is not liable for any kind of defamatory or offensive or illegal conduct of other users or third parties or their content and that the risk of injury from the foregoing rests entirely with you.

8. Magzter reserves all rights to monitor the content published and inputted by you for the purpose of determining whether you are compliant with these terms and conditions and other operating rules determined by Magzter. Magzter has the right to take decisions about the content and delete them at its own will.

9. Magzter is a distributor and NOT a publisher of the Publications and so Magzter has no editorial control over the content, including opinions, advice, statements, services, offers etc., that is represented in the magazines. So Magzter will not take responsibility for the accuracy or the reliability for any information or facts provided therein or that is made available through the service, by anyone other than authorised Magzter employees who are acting on their official capacities. Accordingly, we have no editorial control over the Publications. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, including those made in Publications offered by the Service, are those of the respective author(s) or publisher(s) and not of Magzter. Magzter will not be liable for any loss or damage caused by your reliance on information obtained through the Service or from the Publications. The Service may contain links to other Internet sites and third-party resources and Magzter does not assume any responsibility or liability for communications or materials available at such linked sites. These links are provided for your convenience only. You are solely responsible for understanding any terms and conditions that may apply when you visit or place an order through a third-party site.

Details of the objectionable content, including its link on our platform

Download your favorite titles and read them offline, anytime and anywhere

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines and newspapers from thousands of best-selling titles.

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines from thousands of best-selling titles.

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines from {{magCount}} best-selling international titles.

Girish Ramdas is the Co-founder and CEO of Magzter, a New York based startup that has been making waves in the global digital publishing business. Magzter has crossed 80 million users since its inception in 2011 from more than 150+ countries with 1000s of magazines, newspapers and books from more than 4,500 publishers worldwide. He has more than 25 years of experience in cross-platform publishing, including print, mobile, and Web development. During this period, he has co-founded and run three successful start-up businesses. He has enabled magazine companies to go digital and helps them monetize their content across the digital world. Girish's deep industry experience in online, mobile and publishing ecosystems has made him an expert in acquisition, marketing and monetizing digital content across platforms globally.

In the event that you encounter any objectionable content on our platform, we have put in place a grievance redressal policy to address your concerns.

Magzter Inc. (“Company”, “we”, “us” or “our”) knows that you care about how your personal information is used and shared. Please read the following privacy policy (the “Policy”) to learn more about our privacy practices. By visiting any of the websites operated by the Company, and any sub-domains thereof, or using any of our mobile applications and other methods of content distribution (collectively, the “Service”), you acknowledge that you accept the practices and policies outlined in this Policy, and you hereby consent that we will collect, use, and share your information in the following ways.

Magzter Inc. is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 80 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

Magzter is committed to providing a safe and secure platform for our users. Please note that Magzter is merely a platform for publishers to distribute their content. We do not control or endorse the content published on our platform. We cannot be held responsible for the actions of our publishers or their content.

Magzter is not responsible for compensating any party that has suffered damages or incurred costs due to any content, or part of the content, that violates their rights. Magzter is not liable to face any legal action in civil court for any violation of rights caused by any content, or part of the content, that infringes the rights of a third party.

Magzter offers the world’s largest {{allyoucanread}} subscription service called {{gold}} which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

Magzter offers the world’s largest “All-You-Can-Read” subscription service called Magzter GOLD which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

Name

Note: This will only share the cover and the publication information, but not the content.

Please fill out this form if you need any help regarding publishing your content on Magzter

Prior to Magzter, he was the President of Dot Com Infoway (DCI) and Galatta Media. His duties included strategic marketing, partnership development, and monetizing content globally. DCI grew from a small team of 3 in 2000 to 300 by 2011 and was dealing with web, software and app development for clients globally.

Since we launched, Magzter has been committed to partnering with global organizations to provide the greatest possible newsstand technology & service to our customers. Whether you are looking to offer magazine subscriptions to your customer database or just want to learn more, Magzter is committed to helping your business grow. To find out more, please fill out the questionnaire below:

The DMCA allows us to restore the removed content if the party filing the original DMCA Notice does not file a court action against you within ten business days of receiving the copy of your Counter Notice.

This Policy covers Company’s treatment of personally identifiable information (“Personal Information”) and other information about you and your computer or device that Company gathers when you are accessing the Service. We may collect Personal Information from you, as explained in more detail below, and we use this Personal Information internally in connection with our Services, including to personalize, provide, and improve our products, services, content, and advertising, and to allow you to set up a user account and profile, to contact you, to fulfill your requests for certain products and services, and to analyze how you use the Services. In certain cases, we may also share some Personal Information with third parties, but only as described in point 4.

This title is included with your Magzter GOLD subscription

To analyze the quality of content and provide appropriate feedback to publishers

We have designated a Grievance Officer to address any complaints related to objectionable content.

We request that any complaint related to objectionable content be sent to the Grievance Officer through email to the above-mentioned email address. We also request that you provide the following details when making a complaint:

and the App that provides you the capability to order, subscribe to and receive the delivery of various magazines, books, news and magazine and publication related content (collectively known as 'Publications') and to have these digital versions of the Publications delivered to you

c. We also collect information associated with your use of the application in order to make personalized recommendations. If you provide your third-party account credentials to us, you understand some content and/or information in those accounts (“Third Party Account Information”) may be transmitted into your account with us if you authorize such transmissions, and that Third Party Account Information transmitted to the Service is covered by this Policy.

f. The Personal Information we collect allows us to respond to your requests, improve our products and services, customize the advertising and content you see, and communicate with you about new products.

is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

Youth Marketers Magazine - April 2013

Youth Marketers Magazine - April 2013

In this issue

Youth Marketers Magazine Description: