In this issue

Consumers are getting wise regarding everything that happens on-farm and about what goes into their meat. That is a good thing. Meat is the backbone of healthy protein nutrition. Article topics could include:

Nutrition for the herd = nutritious for people.
Traceability, animal well-being, and evolving best practice.
Consumer trends regarding meat consumption and marketing.

Red Meat/Rooivleis Magazine Description:

Red Meat/Rooivleis is the magazine for South Africa’s red meat industries. It is a bimonthly, bilingual digital magazine featuring articles in Afrikaans and English, published since 2010 by AgriConnect on behalf of the Red Meat Producers’ Organisation (RPO) for its members and stakeholders. The magazine is the official mouthpiece of RPO, the organised commodity organisation for the red meat sector in South Africa, one of the largest sectors in primary agriculture. The content of the Red Meat/Rooivleis magazine, digitally distributed to over 9 000 email addresses, provides South African beef cattle and sheep farmers and industry role players with up-to-date news, helpful science-based practical information and production advice, opinion pieces, and articles on the latest research relevant to the industry. Content is developed across the entire value chain, and reflect farming and processing activities from the farm to the plate.