Whole Foods' Will Chau Has Had A Scrappy Path
ADWEEK|March 4, 2019

The path of Whole Foods Market’s global director of creative and branding has been a scrappy one.

Doug Zanger
Whole Foods' Will Chau Has Had A Scrappy Path

Will Chau’s career history has been a long trip up and down the West Coast, with stops at (mainly independent) agencies in Seattle, Portland, San Francisco and Los Angeles. From there, he pivoted to Austin, Texas, spending 13 years at famed agency GSD&M before becoming Whole Foods Market’s global director of creative and branding.

But it was his first gig at Kresser/Craig in Los Angeles that truly set the foundation for Chau’s thinking.

“My partner and I would show my first ecd, Dan Mountain, our work,” Chau recalled. “He would say, ‘This isn’t the kind of work that I do, but that’s why I hired you. I don’t get it, but I respect it.’”

Armed with that experience from that point forward, Chau believes that it impacts the way he perceives creativity in a team dynamic. “My job is not to influence the team in terms of my vision, but to take all of these different thoughts, styles and ideas to make the work more robust,” he explained.

This story is from the March 4, 2019 edition of ADWEEK.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the March 4, 2019 edition of ADWEEK.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM ADWEEKView All
News Anchor Of The Year Megyn Kelly
ADWEEK

News Anchor Of The Year Megyn Kelly

From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.

time-read
5 mins  |
November 28, 2016
The Big Bang
ADWEEK

The Big Bang

Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.

time-read
10 mins  |
March 13, 2017
DROGA5
ADWEEK

DROGA5

Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”

time-read
6 mins  |
December 05, 2016
Ogily
ADWEEK

Ogily

When it comes to leadership changes, 2016 will be remembered as a time of disruption.

time-read
6 mins  |
December 05, 2016
The Myth of White Space
ADWEEK

The Myth of White Space

'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'

time-read
4 mins  |
December 12, 2016
Brand Phelps
ADWEEK

Brand Phelps

Can the greatest olympian in history be as dominant out of the pool as he was in it?

time-read
10+ mins  |
December 12, 2016
Masters Of Their Domain
ADWEEK

Masters Of Their Domain

WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON

time-read
3 mins  |
April 16, 2018
Winners' Playbook
ADWEEK

Winners' Playbook

BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN

time-read
2 mins  |
April 16, 2018
Meet The New Broadcast TV Chiefs
ADWEEK

Meet The New Broadcast TV Chiefs

After taking over last fall at ABC, FOX, and NBC, these four execs are ready to reveal their strategies.

time-read
6 mins  |
February 25, 2019
Marketing Needs To Be Inclusive
ADWEEK

Marketing Needs To Be Inclusive

Diversity efforts must be authentic and go further than checking off a box.

time-read
3 mins  |
February 25, 2019