CATEGORIES

News Anchor Of The Year Megyn Kelly

From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.

The Big Bang

Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.

DROGA5

Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”

Ogily

When it comes to leadership changes, 2016 will be remembered as a time of disruption.

The Myth of White Space

'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'

Brand Phelps

Can the greatest olympian in history be as dominant out of the pool as he was in it?

Masters Of Their Domain

WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON

Winners' Playbook

BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN

Meet The New Broadcast TV Chiefs

After taking over last fall at ABC, FOX, and NBC, these four execs are ready to reveal their strategies.

Marketing Needs To Be Inclusive

Diversity efforts must be authentic and go further than checking off a box.

How To Manage Relationships With Toxic Clients

Last October, a pizza chain with a familiar face hired a new chief marketer and a red-hot, digital-first agency to shake up its brand after several disappointing quarters and PR snafus.

Diversifying In Advertising Requires Creativity And A Drive For Instilling Fairness

Company output won’t be inclusive if your workplace isn’t.

Democrats' Hollywood-Style, Dramatic Ads Stand out In a High-Stakes Midterm Season

Democrats bet on documentary-style videos in a high-stakes midterm season.

Why The Famed Logo Of Versace Is Turning Heads!

Inspired by an ancient ruin, medusas head is among the strangest marks in fashion.

The Missing Connection Between Consumers And Brands

Messaging may be the key.

Clash Of The Titans

A NEW MEDIA WAR IS HEATING UP, WITH AT&T AND VERIZON BATTLING FOR SUPREMACY.

The New Media War

An exclusive look inside one media company’s negotiations.

Advertisers Are (Still) Ready For Some Football

Despite declining TV ratings and the ongoing protest controversy, the NFL ad market is as strong as ever this season.

When A Brand Takes A Stand

Nike started the conversation. How will the NFL respond?

Newman's Own

How a famous actor’s secret recipe wound up on the world’s lettuce.

Can Apple Lead The Way On Ad Privacy?

The creator of the iPhone has the freedom to make drastic decisions about user information.

What Does It Mean To Be An Agency Today?

Being in advertising tends to be perilous.

Inside The Broadcasters' Fall TV Plans

With the new television season looming, the five network chiefs reveal their biggest challenges—and what they do better than Netflix.

How Shake Shack Took A Bite Out Of The Burger Biz

How a NYC hot dog cart turned into one of the fastest-growing hipster joints in America.

Dollar Shave Club 2.0

Once The Brand Of Bros, The Razor Company Eyes A New Competitive Edge.

Why This Designer Turned Down A Gig At Apple

Why this Sagmeister & Walsh partner turned down an apple gig early in her career.

Constance Wu

With a hit movie and TV show, the Crazy Rich Asians star has been thrust into the spotlight. And she knows just what to do with it.

Why Retailers Are Getting Into The Restaurant Business!

Why specialty retailers are getting into the restaurant business.

Data Clampdown Heats Up

Privacy Laws Are A Matter Of Not If Or When, But How Pervasive.

She Built A Media Empire On One True Thing: Herself

Adweek media visionary Ellen Degeneres specializes in what the world needs now-authenticity.