The company’s move came in the wake of a fierce backlash on social media, as Ganguly was endorsing its rice bran cooking oil that claims to be good for the heart. Signed by the company in February for a period of two years, Ganguly also endorses its mustard oil in West Bengal and soya nuggets. Bollywood star, Akshay Kumar is the company’s other brand ambassador.
While defending its range of cooking oils, the company said this was a temporary interruption and it would continue working with the elegant southpaw, who led the Indian national team to some of its most memorable victories as its captain.
This story is from the January - February 2021 edition of Business Sphere.
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This story is from the January - February 2021 edition of Business Sphere.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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