INFORMED FACILITATORS OF MATERNITY WELLNESS

ILove9Months offers complete support to a woman in her journey to motherhood and after through its Apps and at-home services

- ATHUL LAL A G

For every woman, pregnancy is the most exciting period in their lives. Those nine months can be equally anxiety-giving and mystifying, too. From the selection of clothes to the choice of dishes to sleep posture, everything can be confusing. And, making things even more complex, you will be bombarded with information and advice from various quarters. Ultimately, one will mostly end up worrying about things that hardly serve any purpose.

By being your birth companion, ILove9Months, a maternity wellness startup, helps solve these problems. “We understand that pregnancy is a rollercoaster ride. It is a time of immense joy but it comes with a myriad of challenges. Our vision is to make evidence-based information, support and infrastructure, affordable and accessible to the millions of pregnant women in our country, so that they can make the right choices for themselves and their babies,” explains Anjali Raj, Co-founder of ILove9Months.

While the idea of a dedicated app for antenatal and postpartum wellness of women was mooted by Anjali Raj, it was developed with the support of her mother Ganga Raj and Ganga’s sister Suma Ajith in 2016. Recently, at the fifth edition of the ‘Seeding Kerala’ investment summit conducted by Kerala Startup Mission (KSUM) in Kochi, the US-based Equifin Venture Capital decided to do the first seed round investment in Maternia Care Technologies Private Limited, promoters of ILove9Months. This is Equifin’s first investment in India.

“Our short and long-term goals mainly focus on improving our technology, hiring new resources and expanding our presence all over India, the Middle East and other countries,” said Suma Ajith, Cofounder, in an exclusive interview with Destination Kerala.

Excerpts from the interview:

Was fundraising difficult for you? Please share your experiences in detail.