Los amantes del arte contempor&aacute;neo tienen una cita cada a&ntilde;o en FLECHA &ndash;la feria de venta de obras de arte en espacios comerciales&ndash; instalada en el centro comercial Arturo Soria Plaza (Madrid). El &eacute;xito cosechado les ha permitido darse a conocer en otras ciudades espa&ntilde;olas y hasta plantearse cruzar las fronteras nacionales. &quot;El pasado a&ntilde;o hemos replicado la idea con &eacute;xito en otras dos ciudades espa&ntilde;olas &ndash;Porto P&iacute; en Palma de Mallorca y Artea en Bilbao&ndash; y queremos repetirlo y hacer al menos otra m&aacute;s. Pensamos tambi&eacute;n que podr&iacute;amos expandirnos por Europa y Latam con cierta facilidad&quot;, explica Jos&eacute; Luis Aguirre, fundador, junto a Pilar Cavero, de FLECHA.Jaelius &ndash;como se le conoce en el sector&ndash; ha dirigido una vez m&aacute;s esta exposici&oacute;n que ya cumple 27 ediciones. &quot;La feria se mantiene viva porque todas las partes salen ganando mucho. Los artistas exponen su obra a 20.000 personas durante 25 d&iacute;as, lo que se traduce en ventas. El p&uacute;blico disfruta de una exposici&oacute;n de arte contempor&aacute;neo del primer nivel art&iacute;stico sin barreras f&iacute;sicas, intelectuales y econ&oacute;micas. El centro comercial potencia su imagen asoci&aacute;ndose a un evento art&iacute;stico de primera que patrocina &iacute;ntegramente&quot;.Este licenciado en derecho convertido en artista tambi&eacute;n apuesta por la tecnolog&iacute;a y la innovaci&oacute;n para acercar el arte a la sociedad. &quot;Llevamos dos a&ntilde;os funcionando con la mayor y mejor galer&iacute;a de arte online en espa&ntilde;ol de artistas vivos seleccionados por nuestro comit&eacute; de artistas. Est&aacute; claro que el centro comercial por excelencia en el siglo XXI es internet&quot;. Y los resultados son muy satisfactorios. &quot;Hemos comprobado que tener presencia online en flecha.es y offline en nuestras ferias en centros comerciales y en nuestra galer&iacute;a ayuda a que ambos canales se retroalimenten y potencien mutuamente&quot;.FLECHA es una feria de artistas, privada, gratuita, transparente, que expone &ndash;salvo peque&ntilde;as excepciones&ndash; s&oacute;lo obras de artistas vivos, cuenta el empresario. &quot;Es una iniciativa &uacute;nica, muy viva y en la que se disfruta de la visita y de la compra con m&aacute;s libertad. FLECHA es un alma libre con su propio camino&quot;.

Acercar El Arte A La Calle 

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