Productos antiedad, protectores solares, pastillas para la relajaci&oacute;n y el sue&ntilde;o, probi&oacute;ticos, productos para la ca&iacute;da del cabello y el cuidado bucal, remedios para la tos o medicamentos sin receta para el alivio del dolor o la alergia... La importancia que est&aacute; adquiriendo el sector del consumer healthcare es &ldquo;cada vez mayor a nivel global&rdquo;, explica Helen Tomlinson, directora general de GSK Consumer Healthcare Iberia. &ldquo;Con el paso de los a&ntilde;os, la importancia del cuidado personal y la posibilidad de generar un impacto positivo en el sistema de salud respaldan el crecimiento de nuestro negocio&rdquo;.GSK es una empresa multinacional del sector farmac&eacute;utico con m&aacute;s de 300 a&ntilde;os de historia y posicionada en 130 pa&iacute;ses. Est&aacute; orientada a la ciencia y dedicada a la investigaci&oacute;n y al desarrollo de una amplia gama de productos innovadores en tres &aacute;reas principales: productos farmac&eacute;uticos, vacunas y consumer healthcare (su l&iacute;nea de productos para el cuidado de la salud). Las vacunas, f&aacute;rmacos y productos sanitarios de consumo a los que va dirigida su actividad de investigaci&oacute;n y desarrollo pueden mejorar la salud y el bienestar de las personas, ayud&aacute;ndolas as&iacute; a vivir una vida plena y contribuyendo a la prosperidad de sus comunidades, seg&uacute;n explica la directiva. La estrategia global de la compa&ntilde;&iacute;a es convertirse en una de las empresas farmac&eacute;uticas &ldquo;m&aacute;s innovadoras, con mayor rendimiento y que genere m&aacute;s confianza&rdquo;. La ejecutiva subraya que GSK busca &ldquo;incorporar productos innovadores en los mercados donde operamos, que respondan de la mejor manera a las necesidades del consumidor. Cuando hablamos de rendimiento, nuestro objetivo es consolidar las posiciones de liderazgo en los mercados en los que operamos y crecer por encima del mercado. Y tambi&eacute;n estamos comprometidos en generar confianza entre consumidores, empleados y stakeholders, proporcionando productos con altos est&aacute;ndares de calidad, cuidando del bienestar de los empleados, y colocando a los consumidores en el centro de todo lo que hacemos&rdquo;.Para el mercado espa&ntilde;ol &ndash;en el que este sector es fuerte, en comparaci&oacute;n con otros pa&iacute;ses, y din&aacute;mico&ndash; los objetivos que Tomlinson se marc&oacute; cuando tom&oacute; el relevo de la direcci&oacute;n general van en paralelo con dicha estrategia. &ldquo;Los objetivos que nos marcamos est&aacute;n alineados con nuestra estrategia basada en los principios de innovaci&oacute;n, rendimiento y confianza con los que pretendemos conseguir un crecimiento que est&eacute; por encima de la media del mercado de consumer healthcare. Esto significa ser constantes a la hora de incorporar productos innovadores en el mercado, ofreciendo a nuestros consumidores productos en el momento preciso y por supuesto cumplir nuestros objetivos de negocio internos&rdquo;.En este sentido, la ejecutiva se muestra muy satisfecha con los resultados que la compa&ntilde;&iacute;a est&aacute; obteniendo en nuestro pa&iacute;s. &ldquo;El pasado a&ntilde;o ha sido muy bueno para el negocio de GSK Consumer Healthcare en Espa&ntilde;a y estoy feliz de que en mi primer a&ntilde;o aqu&iacute; hayamos conseguido todos nuestros objetivos&rdquo;. Entre los hitos que destaca como claves se encuentran el estar creciendo m&aacute;s r&aacute;pidamente que la media del mercado, haber conseguido el mayor lanzamiento de un producto de OTC con Flonase y la mejora significativa de las valoraciones de consumidores y empleados.Las marcas de la multinacional reflejan su pasi&oacute;n por la calidad y el enfoque cient&iacute;fico y se definen en base a unas necesidades m&eacute;dicas concretas. Adem&aacute;s incluyen una variedad de marcas complementarias que les permiten progresar seg&uacute;n las necesidades de sus clientes. &ldquo;En Espa&ntilde;a, GSK Consumer Healthcare tiene 25 marcas que cuentan con el aval cient&iacute;fico y que pretenden responder a las necesidades de cada consumidor. Estas se dividen en cinco categor&iacute;as principales: alivio del dolor, soluciones respiratorias, cuidado bucal, nutrici&oacute;n y cuidado de la piel&rdquo;.Para Tomlinson, GSK Consumer Healthcare marca la diferencia en el mercado por &ldquo;su compromiso basado en la innovaci&oacute;n, el rendimiento y la confianza, y el hecho de que tratemos de brindar el mejor servicio a nuestros clientes, expertos, consumidores y stakeholders, en funci&oacute;n de escuchar proactivamente sus necesidades y de construir una relaci&oacute;n basada en la confianza&rdquo;.La importancia de la igualdadCon el objetivo de trabajar en pr&aacute;cticas y medidas que promuevan la diversidad de g&eacute;nero y la inclusi&oacute;n de las mujeres en el &aacute;mbito laboral, GSK Consumer Healthcare y la red LEAD (Leading Executives Advancing Diversity) firmaron el pasado a&ntilde;o un acuerdo de colaboraci&oacute;n.&ldquo;Nuestro objetivo con el acuerdo firmado con LEAD es claro. Queremos mostrar nuestro verdadero compromiso por alcanzar la diversidad y la inclusi&oacute;n femenina. Nuestros clientes y consumidores son diversos en t&eacute;rminos de g&eacute;nero, cultura, edad y muchos otros aspectos, por lo que es importante que nuestros equipos tambi&eacute;n sean diversos. Adem&aacute;s, cada vez hay m&aacute;s estudios que demuestran c&oacute;mo la diversidad est&aacute; directamente relacionada con la cultura de la empresa y el desempe&ntilde;o financiero, lo que significa que es algo que no podemos ignorar&rdquo;. En concreto, esta iniciativa busca atraer, retener y promover el talento femenino en el sector retail y de gran consumo a nivel europeo&rdquo;.GSK Espa&ntilde;a lleva tiempo apostando por la diversidad de g&eacute;nero y prueba de ello es el equilibrio alcanzado en cuanto a presencia de hombres y mujeres en todas las &aacute;reas de negocio de la compa&ntilde;&iacute;a. As&iacute; lo reflejan sus cifras de empleo: m&aacute;s de un 53% de la plantilla total de la compa&ntilde;&iacute;a &ndash;con m&aacute;s de 2.000 empleados&ndash; son mujeres. En la parte de GSK Consumer Healthcare el 54% de los puestos directivos est&aacute;n ocupados por mujeres.&ldquo;EN ESPA&Ntilde;A, GSK CONSUMER HEALTHCARE TIENE 25 MARCAS QUE PRETENDEN RESPONDER A LAS NECESIDADES DE CADA CONSUMIDOR&rdquo;

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