Big Bazaar Begins Social Revolution with ‘Rupashree Raja'
Images Retail|July 2018

What began as a social experiment turned into a mini-revolution thanks to the vision and large-heartedness of the people of Odisha.

Big Bazaar Begins Social Revolution with ‘Rupashree Raja'

What began as a social experiment turned into a mini-revolution thanks to the vision and large-heartedness of the people of Odisha. Big Bazaar announced their fashion event ‘Rupashree Raja’ to find a ‘woman of substance’ in the state of Odisha.

Conceived, coined and carried forward by retail giants Big Bazaar, Rupashree Raja was started as an attempt to honour and say thanks to every woman in Odhisa for their silent love, devotion, sacrifice in the face of obstacles. Big Bazaar – which is Future Group’s flagship hypermarket retail chain with presence in over 100 cities across the country and has a motto of ‘Making India Beautiful’ – announced the event on July , 2018. The event was inaugurated by Raj Banerjee, Chief Marketing & Experience Design – Future Retail Ltd, East.

Big Bazaar – which is known for offering good quality products at the lowest possible prices – conceived this revolutionary effort to find a ‘woman of substance’ who brings about a change to society in some form or the other.

This story is from the July 2018 edition of Images Retail.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the July 2018 edition of Images Retail.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM IMAGES RETAILView All
Leading The AI Revolution In Retail
Images Retail

Leading The AI Revolution In Retail

As a leader in AI-driven retail intelligence, Sadique Ahmed, CEO, Pathfinder, understands the power of technology when it comes to improving and personalising the shopping experience for all.

time-read
4 mins  |
November 2024
Flipkart Deployed Over 10,000 Electric Vehicles in the Delivery Fleet
Images Retail

Flipkart Deployed Over 10,000 Electric Vehicles in the Delivery Fleet

E-commerce major Flipkart on Monday said it has deployed over 10,000 electric vehicles (EVs) in its delivery fleet as part of a phased integration of EVs in the last mile delivery over the past few years.

time-read
1 min  |
November 2024
Trent Q2 Profit Grows 47% to 335 Cr
Images Retail

Trent Q2 Profit Grows 47% to 335 Cr

Tata Group retail firm Trent Ltd. reported a 46.9% growth in its consolidated net profit to ₹335.06 crore for the second quarter ended September 2024.

time-read
1 min  |
November 2024
Zomato, Swiggy Hike Platform Fee in Certain Cities Amid Festive Season
Images Retail

Zomato, Swiggy Hike Platform Fee in Certain Cities Amid Festive Season

Online food delivery platforms Zomato and Swiggy hiked platform fees in certain cities amid the festive season. The two rivals are now charging ₹10 as a platform fee in the national capital.

time-read
1 min  |
November 2024
The Evolution of Retail in North India
Images Retail

The Evolution of Retail in North India

Emerging Hotspots, the Rise of Malls, and the Impact of the Residential Property Boom on the Region’s Retail Landscape

time-read
6 mins  |
November 2024
Madan Retail: Fashion for Today's Man
Images Retail

Madan Retail: Fashion for Today's Man

With a rich legacy and a keen eye on future trends, the brand continues to innovate and expand, meeting the evolving needs of its customers

time-read
2 mins  |
November 2024
Special Events in Malls
Images Retail

Special Events in Malls

Giant Peacock, Lotus, and Swan: Orion Malls' Festive Spectacle

time-read
5 mins  |
November 2024
Building a Retail Legacy on Efficiency
Images Retail

Building a Retail Legacy on Efficiency

Founded by Hemant Agarwal and Rahul Jhunjhunwala, V-Bazaar began operations in May 2016, opening its first store in Lakhisarai, Bihar.

time-read
2 mins  |
November 2024
From Urban Trends to Rural Aisles
Images Retail

From Urban Trends to Rural Aisles

V-Mart, a pioneer in the value retail segment, was founded by Lalit Agarwal in 2003—well before value retail became a widely recognized term.

time-read
1 min  |
November 2024
Defining Elegance
Images Retail

Defining Elegance

Dennison has carved a niche in the menswear market with a diverse range of formal and semi-formal pieces priced between ₹999 and ₹3,999.

time-read
1 min  |
November 2024