Top Retail CIOs Say Technology Experiences & Implementation Are the Future of Retail

With the retail industry transitioning from being product-centric to customer-centric, retailers are leveraging all sorts of technologies to reach the modern shoppers. This has resulted in retail technology transcending from ‘aspiration to expectation’ and wedging itself securely between consumer and experience to create an everyday interface…

The Indian retail industry is considered one of the fastest growing industries in the world and technology is emerging as an efficient tool in nudging it to the forefront of global retail. But the retail industry is competitive, it’s relentless and the success of brands and retailers depends on how firmly they deal with their competition. One way to stay ahead of the curve is the incorporation of technology in a brand’s operating model.

With the industry transitioning from being product-centric to customer-centric, retailers are leveraging all sorts of technologies to reach the modern shoppers. This has resulted in retail technology transcending from ‘aspiration to expectation’ and wedging itself securely between consumer and experience to create an everyday interface. Technology today is giving brands the platform to better satisfy their customers by helping them concentrate on consumer needs.

Simply put, technology is beginning to play an increasingly important role in the management of complex retail operations all over the world. Because of the notoriously thin margins for retailers, anything that goes wrong in the retail supply chain can chip away at profit margins. Therefore, the right technology fit can make a huge impact on retailer profits. To stay ahead of the game, retailers are taking the help of different technologies to lead the way in changing two aspects: their points-of-sale and their points-of-supply.

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