The automobile industry witnessed a downturn during the Pandemic, with most of the world in a lockdown and people avoiding big purchases. But one segment of the sector seems to have just sailed through the hard times—the luxury car manufacturers. For the luxury car manufacturers and dealers, 2020 was a good year with a strong order book in 15 years, and it seems 2021 has delivered even better results.
“Let’s just say we began 2020 with the strongest order bank since 2003—and we started this January with 50% more orders than last January,” Bentley’s Adrian Hallmark said in a talk with journalists. The legacy manufacturer saw its highest sales in its 101year history with 11,206 vehicles delivered in 2020, up 1.8% year-over-year.
“Our sales right now are some 30% above last year, even bearing in mind last year was a record,” Hallmark added. “It would take an even bigger asteroid than the Covid one to knock us off track again.”
Bugatti, the French car maker was equally upbeat about its performance. Stephen Winkelmann, the CEO, said he was “surprised” at how they had done during the Pandemic. He revealed that 2020 was the company’s third record-breaking year in a row.
Indeed, the luxury car maker bosses are gearing up to ride ahead on their last year’s performance into the next decade.
This story is from the June 2021 edition of Industry Leaders.
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This story is from the June 2021 edition of Industry Leaders.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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