MACHO, ONE OF THE LEADING BRANDS IN MEN’S INNERWEAR CATEGORY IN THE INDIAN MARKET LAUNCHED ITS SUB-BRAND MACHO HINT, ON 11TH SEPT 2018, AT MUMBAI. TO PROMOTE THE LAUNCH OF THIS NEW VENTURE, THE COMPANY RELEASED AN EYE-CATCHING TVC FEATURING TIGER SHROFF WITH A NEW TAGLINE ‘FASHION BADE ARAM SE’. THE YOUNG HEARTTHROB OF BUDDING INDIA IS NOW ROPED AS THE BRAND AMBASSADOR FOR MACHO HINT. THE DASHING PERSONALITY OF THE DANCING STAR APTLY RESONATES WITH THE IDEA OF ‘COMFORTABLE, FLEXIBLE AND STYLISH’ CLOTHING. THE BRAND’S MESSAGE TO OFFER A PERFECT MIX OF STYLE AND COMFORT FOR THE YOUTHFUL AND FASHIONABLE CONSUMER IS WELL RECEIVED BY ITS AUDIENCE.
During the launch, the brand showcased an appealing range of innerwear that flaunted a variety of colours, cuts and designs. The team of MACHO HINT revealed the exclusivity of the current range as none of the prints will be repeated in the next set of products. Made from 100 percent premium combed cotton, the new range guarantee to maintain its shape and appearance intact even wash after wash. The lowers are crafted with double layer contoured pouch design for maximum support and tailored cuts for perfect fit. The trendy and the high-tech waistband ensure a smooth comfortable grip. The fabric of uppers is processed for better sweat absorption. The pieces are designed with tailored cuts for perfect fit and broad folding for a trendy look. The contoured armhole leaves ample room for free movement of hands.
Speaking on the occasion, Mr Sandeep Seksaria, Director, MACHO HINT said, “As part of our business strategy the brand is repositioning itself as a fashion-led brand thus we are launching Macho Hint, a new range of men’s innerwear with a touch of fashion targeting the age group of 15 to 45 years.”
This story is from the October 2018 edition of Inner Secrets.
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This story is from the October 2018 edition of Inner Secrets.
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