India is headed as the optimum MICE sector both as the market (domestic and outbound) and as a destination (inbound). the state of Maharashtra is coming up as a suitable MICE destination with a plethora of opportunities for making the business thrive in its commercially suited cities of Mumbai and Pune and more.
MYRIAD OFFERINGS
Talking about MICE and its varied offerings in Maharashtra, Valsa Nair Singh IAS, Principal Secretary Tourism and Culture, Government of Maharashtra says, “Maharashtra Tourism Development Corporation aims to become a major player in this segment wherein, it provides suitable infrastructure - an impressive combination of accommodation and other conference support facilities to hold successful meetings, incentives, conferences and exhibitions. Our objective is to establish the state as a dynamic business-event destination, where an ecosystem of ideas, people, and technology flourishes, which draws on vibrant knowledge and wide networks. the main convention cities in Maharashtra are Mumbai, Pune, Nasik, Nagpur and Aurangabad. Progress till date has been exponential and will see tremendous growth in the coming year.”
ZEROING IN ON THE TARGET
Concentrating on targets she adds, “The India Convention Promotion Bureau, under the aegis of Ministry of Tourism, is looking to garner a two percent share of the global conventions market by 2025, from its current share of 0.68 percent. Additionally, state governments of Maharashtra are making it a priority to become MICE friendly by enhancing infrastructure, connectivity, facilities and security.”
This story is from the March 2017 edition of MICE Talk.
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This story is from the March 2017 edition of MICE Talk.
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