Living La Dolce Vita
Management Today|February/March 2017

Italian family-run farm, Fattoria La Vialla, has proved it’s possible to be successful and sustainable. Producing its own organic food and wine range, along with offering tourist accommodation, the business is carbon neutral too.

Living La Dolce Vita

Coming to the end of a long, dark British winter few things could raises the spirits more than a hamper of food produce from Chianti in Italy. Fattoria La Vialla, which is near Castiglion Fibocchi between Florence and Arezzo, has spent the last 30 years building up a clever agriturismo business based around entirely organic produce. With its handwritten, faux artisanal website and brown paper delivery bags, it sells direct to end consumers and won’t deal with any middle men.

This story is from the February/March 2017 edition of Management Today.

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This story is from the February/March 2017 edition of Management Today.

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