Samit feels that the Indian Government, by reducing duty on cotton imports is benefiting the ‘make in India’ concept and getting buyers to deviate to India. “There are many products still unexplored in India, for example, lingerie and sportswear-which is a big market.
Starting from a humble beginning around 10 years ago, Boom Clothing Company, a Mumbai-based company that started with mere 7.5 cr has reached new benchmarks of growth and attained a turnover of Rs 25 cr in a relatively short span. While talking to team Perfect Sourcing, Samit Mehta, Director of the company charted the interesting journey so far. With one partner having a technical background who took care of product development and Samit taking control of production, administration and buyer communication, the company is able to balance itself in every aspect.
Boom Clothing is into fast fashion with the production capability of making garments for eight seasons. “As it is fast fashion, the silhouettes keep on changing, so the rates keep on changing. We thus experiment with a lot of fabrics and this helps in moving up in the value chain,” averred Samit. The production is mainly into sarongs, capes, shrugs, jackets, loose shirts worn over a bikini, shirt dresses and half sarongs to name a few. Boom Clothing has a better market in the US as compared to other countries. The preferred fabrics are viscose, polyester and cotton in the main. While earlier the main export destination for the company was the EU, the low drawback rates and fluctuation in demand saw the company move to markets like the US, Poland and Russia.
Boom Clothing has several buyers in Denmark, Taviq and Sundry in the US and the newly introduced Obey in USA. They had also worked for Vettir in France and Pompa in Russia.
This story is from the June 2017 edition of Perfect Sourcing.
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This story is from the June 2017 edition of Perfect Sourcing.
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