Corrupting Fashion Industry…..
The fashion system has been changing gradually ever since it has evolved. Today, a wide range in men and women wear is being showcased almost twice a year at places like New York, London, Milan and Paris. For the designers who make for both sexes, it is four shows a year, along with other pre-collections, couture and cruise that at least have look books if not presentations or shows.
Fast fashion chains are recording good growth and fastest growing companies in the world. For instance, H&M group reported sales of approximately 18 billion Pounds in the year between 2014 -2015 whereas Spanish retail giant Inditex reported annual sales of 16 billion Pounds in the year 201516. Though the business is ever growing, it has affected the fashion industry in a negative way.
Fashion system has gone out of hand and it’s crazy and exhausting. Fashion began as a recreation, which later evolved into necessity and is now an obsession. This obsession with fashion brands and latest collections has brought the system on the brink of collapse. The words like “broken or “crisis are appropriate to use for what the fashion system is going through right now as the rise of fast fashion and rapid shifting consumer preferences has affected all retail industries.
This story is from the October 2016 edition of Perfect Sourcing.
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This story is from the October 2016 edition of Perfect Sourcing.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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