Creating Niche In Innerwear Segment-Palash Overseas
PS: From underwear to garment to underwear again, how did this shift happen?
SB: We started our men’s underwear brand “Lips” in the initial days of business, which got great attention; however, we started facing problems in delivering quality and quantity on time and prolonged disruption in distribution resulted in a mechanism failure and we decided to wrap up the business in 1998. After a few years we revived the business, but this time we thought of trying our hands on garment like jeans and shirts. On 25th November, 2005 we entered the Dubai market with kids’ pants, jeans, baba suit and gradually things worked out. Today we are into catering to the overseas market with both underwear and garments.
PS: Which countries do you cater to?
SB: Our presence is majorly in Dubai, Kuwait, Saudi Arabia, Oman, Yemen, Panama and a few more Gulf countries.
PS: Apart from underwear, do you have any plans to export other products too?
SB: We are into exports of hosiery fabric and related accessories to leading brands in the international market. Due to our policy of good quality at reasonable prices, we are one of the leading exporters of men’s underwear from India. Our sales increased year after year and now my son Ankit has also joined the company. We are working hard to take our company to great heights in the international market. We are adding more items in inner wear and increasing our customer base.
PS: Which technology are you using for efficient production?
This story is from the September 2017 edition of Perfect Sourcing.
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This story is from the September 2017 edition of Perfect Sourcing.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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