Though the Internet speed in India is still at just a third of the global average, industry players feel the optimal data speed, coupled with friendlier data costs, will lead to higher OTT growth
The improvement in average Internet speed in India over the last few months is spurring growth in the Over-The-Top (OTT) sphere and may bring about a behavioural shift among Indian consumers, industry players have emphasised.
OTT, or the delivery of video content via Internet, is looking up as Cloud delivery platform Akamai’s latest “State of the Internet Report” indicates that the average speed has dramatically improved in the last 18 months from a 3-odd Mbps to a 6.5 Mbps.
“The massive upsurge in 4G connections across new telcos and incumbents has powered this surge, which is reflected in a massive 6X leap in data consumption at 1.3 billion GB per month,” Vamshi Reddy, CEO and founder, Apalya Technologies, a pioneer in mobile video solutions, said.
Though the Internet speed in India is still at just a third of the global average, Reddy feels the optimal data speed, coupled with friendlier data costs, will lead to higher OTT growth.
According to Abhesh Verma, Chief Operating Officer (COO) of key OTT player nexGTV, a connection speed of more than 2 Mbps is well-suited to support online viewing and live-streaming.
This story is from the October 2017 edition of The Finapolis.
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This story is from the October 2017 edition of The Finapolis.
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