A Passion For Fashion

An engineer by profession and a lifestyle blogger by choice, Urvashi Choudhury discloses her fashion indulgences and style mantras in an exclusive chat.

- Nandita Derashri

What made you start a fashion blog?

To say that I have a passion for fashion and style is an understatement. Over the years, I always seemed to be the go to person for a lot of my friends when it came to fashion advice and helping people also comes naturally to me, so blogging is almost an extension of that, but on a larger scale and with a bigger audience. Also, I feel that there’s hardly any emphasis on appropriate work wear in India and given that there are very few bloggers who dedicatedly cater to the working women segment, I thought why not start something on my own. So was born #LLFS

You have a day job too, so how do you balance blogging with it? How much time do you spend blogging every day?

Like they say, if you love something, you will find time for it, no matter what! Be it spending time with people in your life or taking out time to cook for your loved ones. My blog for me is my little baby and I totally feel it’s about balancing it all. On an average I spend about an hour or so on my blog, daily, which includes creating content for the blog, replying to mails/comments etc. Sneaking in couple of minutes during the office lunch break also helps at times!

How many posts do you publish on an average in a week?

I totally strive towards quality content for my blog and hence stick to a say one to two blog posts in a week.