Internalised ageism has many a times become a point of discussion, but one might've thought that with all the wokeness - women refusing to colour their hair to hide their age, embracing their little skin changes - might mean we're breaking out of that ageist mentality. However, when the video of a 14-year-old showcasing her anti-ageing skincare routine (which includes using retinol twice a day) raised its head on the internet, it was clear that we're far from breaking out of it.
This video might come as a surprise to some, but the truth of the matter is that this anti-ageing craze among teenagers has been brewing for a while now. Reddit is flooded with pleas like "Premature ageing at 16. What are my options?" and "Wrinkles at 19?!" There's also a rise of teenage influencers who talk about ageing. In one YouTube video, a teen explains to her viewers the importance of applying a serum before using gua sha to prevent premature wrinkles as "we don't want to look like raisins when we are older". Even Gen Z has joined this teenage bandwagon of being obsessed with finding solutions to perceived flaws such as like wrinkles, fine lines, and other signs of ageing before they have even begun. What is perpetuating in them this age-old belief system, and how can they unlearn this ideology of anti-ageing?
REIGN OF ANTI-AGEING AND CAPITALISM
This story is from the September 2023 edition of Grazia India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 2023 edition of Grazia India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
The 'Science-Ification' Of Skincare
With pseudoscience slowly but steadily seeping into the core of skincare, how can one separate fact from fiction?
FASHION'S NEW ALT STARS
Is luxury fashion looking in new direction of celebrities for representation and relatability?
48 HOURS IN DUBAI
Need a fun getaway but short on time? We share the ideal 48-hour itinerary to experience the best that Dubai has to offer
HOMAGE TO OLD DELHI
How will a changing Shahjahanabad, on whose horizon lurks a revolution, change the fate of a princess?
Back Again
As Panchayat’s new season releases and Kota Factory’s next chapter is almost here, actor Jitendra Kumar delves into details about his decade-long journey, his loyal fan following, and what to expect
GET THE SCOOP
It's thandai, or your favourite mithai, but it's a creamy ice cream. Why are artisanal brands bringing more and more Indian spices, ingredients, and flavours into their menus?
LA DOLCE VITA IN A BOTTLE
As Bvlgari Parfums launches its latest fragrance that encapsulates the freshness of Italian summer in a bottle, master perfumer Jacques Cavallier shares details on his vision, focus, and on the importance of understanding fragrance
NOT SO BENIGN
A vaccine preventing cervical cancer has been around since 2008. Why are we still in the dark about it?
ANARCHY Of BEAUTY
Exploring the art of make-up and its contribution in building an alter-ego with the coolest drag stars
THREE ON THREE
Are recent on-screen representations finally opening wholesomeness of a threesome? our society up to the
