Luke Gericke and Riana Booysen are your quintessential fitness couple – they live to train, love to eat clean, and even get up on stage occasionally to compete in physique competitions. It’s a passion they’ve shared in their personal lives, and it’s now shaping their professionals lives, too.
Having grown frustrated with the corporate grind, Luke and Riana knew they had to break free and chase their dream. “We live and breath the fitness lifestyle every day outside of work hours, so the next logical step was to also make a career of it,” says Riana. “I believe that if you do what you love, you’ll never work a day in your life, so we decided to quit our jobs and follow our passion.”
While they knew what they wanted to achieve, they weren’t exactly sure what form their passion project should take. “The gym industry is saturated in South Africa,” explains Luke. “We knew we needed to offer something unique that would deliver better results than what was currently on offer in our area.”
After much research, they discovered electro-muscle stimulation (EMS) training, which, as Luke explains, has the potential “to create your dream body in just 20 minutes per session.” The effectiveness of the technology really appealed to them as it offered a compelling alternative to conventional exercise.
“Through our own experiences, we know how hard it is to achieve physique-oriented goals. If we could offer a more effective option to those who struggle to find time to train, but still want to change their bodies, then we knew we’d have a winning formula,” adds Riana.
This story is from the November - December 2017 edition of Fitness His Edition.
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This story is from the November - December 2017 edition of Fitness His Edition.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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