If you’re after high-quality wrist candy minus the high-end pricetag, you need to take a history lesson
Allow me to reintroduce myself,” solicited Jay Z on The Black Album’s Public Service Announcement, “my name is Hov.” Such faux modesty wasn’t needed, of course, but it was still a neat way of reminding the world that he was still at the top of his game. And while the watchmaking community doesn’t deal in the same levels of bombast, it could certainly learn a trick or two from Mr Z about brand management. For in an ever-more crowded market, some fine pieces from storied brands have fallen off the radar. Luckily, that means bargains waiting to be had.
This story is from the May 2017 edition of Men's Health UK.
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This story is from the May 2017 edition of Men's Health UK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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