WHEN YOU THINK OF ARMANI, what pops up in your head? Is it Giorgio Armani, the brand’s flagship line of high-end fashion? Or perhaps Armani Beauty, a brand extension home to a wide range of cosmetics, skincare products, fragrances and grooming essentials? For fans of ritzy home accessories, Armani Casa might be the first thing that comes to mind.
While the fashion industry often explores ventures beyond clothing and accessories, few luxury conglomerates can match the diverse portfolio of Armani that sees business interests in hotels and resorts as well. Through Armani Hotels and Resorts, the brand, in collaboration with Emaar Properties PJSC, aims to facilitate hedonistic pursuits to a wider audience through a luxurious, unique sensorial experience.
Unprecedented, ingenious, and a purveyor of hedonism, Armani Hotel Milano is one of the two properties under the banner (the first Armani Hotel is located in Dubai at the Burj Khalifa), which truly showcases the brand’s ability to cater to different markets and demographics while maintaining its distinct style and commitment to the Italian savoir-faire.
Your Home, But Better
This story is from the Issue 192 edition of August Man SG.
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This story is from the Issue 192 edition of August Man SG.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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