I was at the dentist today. The bill was $2,297.
My dentist is excellent. He is professional and current on modern dental techniques. As luck would have it, my dentist is also a triathlete. While I was at his office, I picked up his bike and brought it back to our bike shop to do a tune-up on it. He’s got a nice bike. He should.
I got to thinking: Why can my dentist command more than $2,000 for services, but I will only bill him about $90-150 for his bike tune-up that takes the same amount of time? And before you argue that your teeth are a serious “health issue,” I will suggest that your bike brakes are too when you need to avoid a collision with a car.
Why is the bike industry unable to command prices for service and products commensurate with other industries? Why is a doctor, a dentist, a plumber or an auto mechanic so much more expensive to hire than a bike-fitter, bike salesman or bike mechanic?
This story is from the Issue 43 edition of Bicycle Times Magazine.
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This story is from the Issue 43 edition of Bicycle Times Magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
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