The sight of a G-Shock provokes a certain feeling. For watch nerds, it’s a peculiar affection. If you yearn for a five-figure watch but can’t afford one yet, the G-Shock—with its many functions, tough construction, and affordable price—often serves as a gateway drug to a lifetime of collecting, offering something that’s built on utility and comes with a great story. But the tale of its creation—and explosion in popularity—is one of destruction and failure.
This story is from the March 2021 edition of Esquire.
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This story is from the March 2021 edition of Esquire.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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