Most men hesitate to enter a lingerie store,but online,men are emerging as significant buyers of women's undergarments thanks to the anonymity it provides.
Most men hesitate to enter a lingerie store, but online, men are emerging as significant buyers of women's undergarments thanks to the anonymity it provides. And the number of male buyers rises sharply during occasions like Valentine's Day.
Online lingerie firm Clovia said around 25% of its buyers on average are men. "The figure touches almost 40% during the November to February period -the wedding season in many parts of the country, and hence also the wedding anniversary season. Many of these orders ask for gift wrapping," founder Neha Kant said.
This story is from the October 2017 edition of Fashion You Intimate.
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This story is from the October 2017 edition of Fashion You Intimate.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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Men Are Big Buyers Of Lingerie Online
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