For Lundmark and Rachel (pictured), Jekyll is not a clock-punching kind of gig. It’s their journey, purposeful and for the benefit of all. There’s no turning back.
Jekyll Brewing founder and president Michael Lundmark drew upon local Southern history to build Alpharetta, Georgia’s first brewery. Just four years later, Jekyll is making its own history – one bottle at a time.
In the Beginning
The story begins with Lundmark, a former business developer brewing in his garage as a hobby circa 2012. Readily admitting his recipes needed work, he found himself regularly visiting a local homebrew supply shop and receiving critiques from a knowledgeable young employee. That employee turned out to be award-winning homebrewer Josh Rachel.
After deciding to take the leap from financial security into the depths of pint-making in 2012, Lundmark lined up investors and approached Rachel to join as Jekyll’s brewmaster. Though Rachel had been pitched before, he agreed.
Almost immediately after, Jekyll’s main investor backed out, leaving the pair scrambling to make up the difference. Rolling with the punches, the pair decided to become co-owners and set out raising the money from friends, family and a kickstarter campaign.
Beginning late January of 2013 and running for 28 days, the kickstarter raised around $35,000. Despite limited funds and continuous adversity, Jekyll was now a reality.
This story is from the Fall 2017 edition of The Beer Connoisseur®.
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This story is from the Fall 2017 edition of The Beer Connoisseur®.
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