Rolex And Golf

Rolex’s long-standing support of golf is one of the most enduring and successful partnerships in sport.

Rolex’s enduring relationship with the game of golf began over 50 years ago, in 1967, with Arnold Palmer, joined by Jack Nicklaus and Gary Player. Known together as The Big Three, these legendary players changed the face of golf forever, and their partnership with Rolex marked the beginnings of a relationship based on a quest for perfection, excellence and sportsmanship. Since then, the affiliation between Rolex and golf has grown into one with a global reach, so much that Rolex is now part of the very fabric of golf, supporting the game at all levels.

From the Big Three in 1967, Rolex added prestigious tournaments in the 1980s, The Open and U.S. Open; and further included guardians of the traditions and rules of the game, The R&A and USGA; as well as the Ladies Professional Golf Association (LPGA) and the American Junior Golf Association (AJGA), to its growing number of golf partners. New partnerships with the Masters Tournament, The Ryder Cup and the European Tour were added in the 1990s, as well as selected talent including Major winners Fred Couples, Phil Mickelson, and Annika Sörenstam.

Since 2000, alongside the game’s legends and prodigious talents, Rolex now supports men’s and women’s golf across five continents, as well as tours, federations, organizations and competitions, reaching all golfers from junior to senior levels. In 2017, the commencement of a new initiative on the European Tour – The Rolex Series – denoted Rolex’s continued commitment to the game.

Partnerships with Governing Bodies