Simmons is back again, with a new kit and a new direction.
THE BATTLE FOR control of the Simmons name is over, with Dave Simmons (above), founder of the original Simmons drum brand, now working with Guitar Center, the giant US retailer which had claimed the name after the original registration lapsed.
The partnership promises to restore the Simmons legacy and move away from the lower-end kits which Guitar Center had been marketing. It also marks the end of Guitar Center’s rebranding of Medeli drum kits. Medeli products are also sold under the KAT, ddrum and Alesis brands. Dave Simmons tells digital Drummer that the new collaboration was based on Guitar Center “dumping that idea and starting from the ground up”.
This story is from the August 2017 edition of digitalDrummer.
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This story is from the August 2017 edition of digitalDrummer.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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