The 14th Edition of the China Underwear Culture Week and SIUF China (Shenzhen) International Brand Underwear Exhibition which was held in the Shenzhen Convention and Exhibition Center had more than 900 exhibitors showcasing theirs brands and over 150,000 visitors participating in this exhibition.
SIUF is known for developing the domestic and International underwear industry for the past 14 years and has once again brought the whole industry together with large-scale static displays, multitopic forums, high-heat brand shows and design competitions. The 3 day exhibition had provided an efficient platform for brand displays, exchange meetings, learning improvements and purchasing cooperation to meet the needs and requirements of one and everyone.
The first day of the exhibition saw the “Golden Dudou Award” also called as the “Oscar” of the Underwear Industry being awarded with more than 280 leading companies being the “Brand Award”, “Public Welfare Award” and “Channel Award”.
The awardees were selected under the strict guidelines such as promoting the development of China's independent underwear brands, stimulating the promotion of existing brands and the birth of new brands, guiding the industry continuous healthy development, expanding social awareness and International influence of Chinese underwear brands.
The exhibition ended with the finals of the sixth season SIUF International Lingerie Supermodel Competition, 2019 China Underwear Culture Week and SIUF China (Shenzhen) International Brand Underwear Fair.
WHAT WAS IN STORE
The exhibition that had covered five exhibition halls with an exhibition area of 73,000 square meters had over 900 brands including bras, men's/women's underwear, homewear, fabrics and accessories, machinery and equipment, and related designs.
Each sector efficiently met the needs of the industry with a whole new line of products covered, excellent cooperation, handshaking of deals and signing of partnerships went a new level
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This story is from the May 2019 edition of Inner Secrets.
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This story is from the May 2019 edition of Inner Secrets.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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