THE IDEA OF indulgence, exclusivity, and status has always strung along with the conception of luxury. But in recent years, the world of luxury has witnessed a fascinating turn towards a path considered more meaningful and enduring-sustainability and quiet luxury.
These two aspects are reshaping how we perceive and experience luxury-a unique mix of subtlety, elegance and ethical awareness, both globally and in India.
Quiet Luxury
Remember the days when "the more" was perceived as "merrier?" Well, those days are fading. Quiet luxury is all about embracing the timeless piece produced from high-quality material without flashy logos or lavish embellishments. It is the luxury that is 'less, that whispers and does not shout, that is discreet and does not flash into your eyes. The focus is on the craftsmanship, the feel of the fabric, and the subtle details noticed by only discerning eyes.
Brands that champion quiet luxury-like Loro Piana, The Row, and even Hermès-create items that are about personal pleasure and elegance rather than external validation. It's a way of saying, "I know this is luxury, and that's enough." The consumers of quiet luxury believe it to be empowering to be wearing something luxurious that doesn't scream its price tag but rather speaks through its quality and style. It's fashion that is timeless, both in durability and aesthetic appeal.
Why the shift? It turns out that many luxury buyers are looking for more than just status symbols and also redefining the idea of status symbols. They want pieces that align with their values and personal tastes, rather than what's trendy or recognisable to the masses.
This story is from the November 02, 2024 edition of BW Businessworld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 02, 2024 edition of BW Businessworld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Gauging Trumponomics For India
Despite some shortto mediumterm headwinds in trade and immigration, the broader Indo-US vision of counterbalancing China’s influence is expected to ensure continued cooperation under Trump 2.0
Reflections on Consciousness and Creation
Indian-American DEEPAK CHOPRA on the nature of the universe, the digital fabric of existence, and the power of a conscious mind
MORE TAKE TO DRIVING IN STYLE
High-end luxury vehicles are no longer part of a niche market, but a rapidly expanding segment of automobile sales, driven by changing consumer preferences, rising disposable incomes and better infrastructure
India's Growing Affinity for Swiss Watches: A Luxury on the Rise
NDIA'S ROBUST ECONOMIC growth, projected to exceed 6 per cent in 2024 and 2025, is fostering a rising demand for aspirational products. As disposable incomes increase, particularly among the expanding middle class, luxury goods such as Swiss-made watches are gaining popularity.
An ENRiching Outlook
KPMG's latest report shows energy CEOs being optimistic about the sector's outlook. ANISH DE, Global Head, ENRC, KPMG speaks to BW Businessworld's Arjun Yadav on what's driving this confidence
Paving the Path to a Sustainable Future
Salesforce's ESG journey has made an impact beyond the company. SUNYA NORMAN, SVP of ESG Strategy and Engagement at Salesforce, shares more on how the tech giant integrates sustainability into its core operations, supporting global goals while empowering employees
LEADERSHIP TRANSITION AT XIAOMI INDIA
Xiaomi India is experiencing a leadership evolution, beginning with Muralikrishnan B's departure as President by the end of 2024. This change underscores Xiaomi's shift towards nurturing local talent amidst dynamic global shifts. The story tracks key transitions from Manu Kumar Jain's leadership to Muralikrishnan B's impactful tenure, along with recent strategic hires, highlighting Xiaomi's alignment towards market adaptability and consumer focus
WEAVING SUSTAINABILITY
Once a modest home textile manufacturer, Jindal Worldwide has evolved into a vertically integrated textile powerhouse, spanning critical segments of the yarn and fabric value chain
FORCE FOR GOOD
FY24 saw capacity expansions for Century Enka in nylon and polyester segments, along with investments in modernisation, renewable energy, and safety initiatives
REIMAGINING TOMORROW
For V-Guard, tomorrow signifies progress, driven by today's actions, setting the foundation for future growth and value creation for all stakeholders
