What is the strategic intent behind Arré Voice?
Arré Voice was conceived with the goal of tapping the creator in everyone and the potential enterprise in every creator, starting with women. The online world mirrors the offline, in terms of safety and opportunities for women and this presented us an opportunity to invert the lens on the creator ecosystem and build one that was women-first. Arré Voice aims to start this journey right at the beginning ofthe creator value chain, by providing tools to enable anyone with potential talent citizen creator), to be a pro-creator, and eventually monetise on or outside theapp, while we continueto work with professional creators through Arré Studio. This is the new blueprint for Arré and it throws open business models outside of advertising and subscription towards more creator/community-led monetisation tools.
Why did you choose Voice?
This story is from the December 03, 2022 edition of Businessworld India.
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This story is from the December 03, 2022 edition of Businessworld India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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