Omnichannel Retail Anchors Transformation in Consumer Experience in Home Décor Category

The home décor and modular kitchen segments are highly customer-centric, and the data-driven marketing approach has proven to be efficient in tapping the constantly changing customer behaviour and their preferences while shopping

- Dhruv Trigunayat

Omnichannel retailing has been prevailing in the retail industry since a decade, however, the segment rose to its utmost prominence during the pandemic. The global pandemic situation anchored significant transformations in customer behaviour and the way of business operations. Along with the other industries, the home décor and modular kitchen industry witnessed a sea change, especially with a rapid shift in consumer preferences inclining towards the digital age.

Advanced mobile technology and social media continues to bring one of the biggest changes in the furniture retailing industry, where online stores become a shopping convenience for customers. However, amidst this, the brick-and-mortar system stands strong in the Indian retail industry and reiterates its significance among the customers as touch-and-feel sensory plays a fundamental role in the home decor and modular kitchen shopping industry. Considering the rapidly moving industry changes and its growth potential, retailers began encouraging omnichannel retailing to offer a better customer experience.

With the changing industry dynamics and consumer shopping journey, omnichannel retailing is becoming increasingly popular in the home décor and modular through kitchen industry. Hence, omnichannel retailing, many kitchen furniture and modular companies are determined to provide a better customer experience. Here are some of the major reasons mentioned below:

Seamless Shopping Experience