The Value Fashion Rising Star

How Citykart, North India's rising value fashion retailer, is transforming affordable shopping in Tier 2 and Tier 3 cities

Founded in 2015 in Lucknow, Uttar Pradesh, Citykart has swiftly emerged as a key player in North India's value fashion retail segment. Offering affordable fashion for men, women, and children, along with footwear, accessories, home furnishings, and general merchandise, Citykart has made its mark in Tier 2 and Tier 3 cities where organised retail was previously scarce.

With a mission to bring affordable clothing to non-metro regions, Citykart operates exclusively offline and has carved out a loyal customer base, becoming the 'shopping mall' for families in smaller cities and towns.

Value Proposition

Citykart caters to the unique needs of families in Tier 2 and Tier 3 cities, offering fashionable products at price points that appeal to budget-conscious consumers. The retailer positions itself as an alternative to local mom-and-pop stores, which often struggle to match the quality and affordability that Citykart provides. Its in-house design team curates the fashion collections, sourcing products from vendors across India.

The company's stores operate on a unique weekly delivery model, where new merchandise is introduced every week to keep the collection fresh, ensuring that customers always find something new with every visit.

Product Diversification