Tradition in Every Fibre

Sabhyata, a leading Indian ethnic wear brand, has been redefining traditional fashion with its blend of elegance and modern sensibilities since 2003

Sabhyata, an ethnic wear brand founded in 2003 by Anil Arora and Pankaj Anand, has made significant strides in India's fashion industry. From its first store in Lajpat Nagar, Delhi, the brand has become a prominent player in India's ethnic wear market, valued at $20.9 billion in 2023.

Sabhyata offers a wide range of stylish and affordable clothing, including kurtas, churidars, salwars, and dupattas, blending traditional Indian aesthetics with modern sensibilities. The brand has built a reputation for empowering women through elegant, contemporary ethnic wear, catering to a diverse audience across India.

Sabhyata has consistently embraced social responsibility through campaigns such as #CelebratingMotherhood, which highlights the importance of workplace support for new mothers. The campaign, featuring Mahathi Ramesh and Gagan Dev Riar, showcases the challenges working mothers face, with the protagonist Chhavi returning from maternity leave.