After living in Belgium and London and witnessing the limited cosmetic options available for diverse ethnicities, Jhalak Shah founded Diam Beauty with a particular focus on Indian women. Through a thoughtful blend of five to eight skincare elements, including Rosehip seed oil, their distinctive approach effectively targets hyperpigmentation, fine lines and common skin concerns. Alongside their commitment to inclusivity, they are a PETA-certified vegan and cruelty-free brand. “With Diam Beauty, you can embrace beauty with a clear conscience, knowing that our products align with your values. We prioritize the well-being of animals, ensuring that our products are never tested on them. By choosing our vegan and cruelty-free products, you can contribute to a more compassionate and sustainable beauty industry,” says the brand in a statement.
HELLO! HOT PICKS:
The Glass Tint Balm is a 3-in-1 lip hybrid that combines the benefits of a lip balm, lip plumper and gloss into one power-packed product — and we guarantee that it will be your new go-to! Diam Beauty’s Cheeky Affair Liquid Blush is another favourite of ours; it is a highly pigmented formula that adds the right amount of colour and a dewy finish to the cheeks.
HARSHITA RAI KHETAN
THE SKIN DIET COMPANY
THE SKIN DIE Her experience with the stress of student life abroad initiated Harshita’s personal skincare and self-care journey, ultimately inspiring her to create The Skin Diet Company (TSDC).
This story is from the November 2023 edition of Hello! India.
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This story is from the November 2023 edition of Hello! India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
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