A FLORAL RENAISSANCE
Grazia India|August 2023
The perfumer behind Lancome's latest Idole EDP shares what it takes to redefine the conventional perception of floral fragrances
KONIKA DATTA
A FLORAL RENAISSANCE

Perfumes are a way to express one's personality, emotions, and persona. Understanding this influence, Lancome has created the Idole EDP, which is crafted with a concoction that gives overly sweet and heavy scents of traditional floral fragrances a hard pass.

Perfumer Shyamala Maisondieu delves into details about redefining floral fragrances.

GRAZIA: What innovative techniques or ingredients are perfumers using to create unconventional compositions that challenge the traditional perception of floral fragrances?

This story is from the August 2023 edition of Grazia India.

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This story is from the August 2023 edition of Grazia India.

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