THE ART QF REVIVAL

This e-commerce platform gives pre-loved pieces a fresh start

Pre-loved is more than just a buzzword; Revivify seeks to change that narrative. We speak founder Aashni Shah about the platform.

GRAZIA: Tell us a little more about how the idea came about?

AASHNI SHAH: I spent over nine months going back and forth with planning and refining the brand. After extensive market research, I started my brand with the vision and mission for Revivify to make South Asian luxury fashion sustainable and build a fashion-conscious consumerism mindset by selling your pre-loved wear and purchasing preloved outfits.

There is a sense of exclusivity in owning creations discontinued in production by the designers. A vintage piece could also elicit the memory of how a style statement came into the radar. An outfit you liked was customized, rare, and exclusive that you couldn’t get your hands on, but if it’s available in the pre-loved space, there is a market to cater to that audience.