HEART OF THE GLOW

Pina Beauty’s humble identity as a Philippine-grown skincare brand made specifically for the everyday Filipino

- RAMON AMON

It began within a four-year cadetship program that started on the 1st of May, 2011. A group, or Company in their jargon, of Cadets from different parts of the country dreamed of becoming a police, jail, or fire officer. They would first meet. The program forged a bond between the Company, where they trained, ate, and weathered the highs and lows of a regimented way of life together—a close-knit camaraderie between individuals reminiscent of an old war movie.

Four years of shared struggles and triumphs in the Philippine National Police Academy seeded something unexpected—the creation of PINA Beauty. What started as a simple show of support for a classmate, would lead into a business with great potential. The product? A simple, affordable, health-forward staple in soap—symbolizing wellness and care.

If the Company could march together, sacrifice meals together, endure sleepless nights together, why wouldn’t they once again fulfill their dreams together? Why couldn’t these officers launch superior-quality beauty products? They didn’t ask “What if?” but trusted each other enough to ask “Why not?” And thus, Pina Beauty was born—a testament to the strength of camaraderie and shared purpose.

A FAMILIAR WARMTH