FĒNIX RISING

WITH THE NEW FĒNIX 8 SERIES, GARMIN ONCE AGAIN PROVES IT IS UNFAZED BY THE BIGGER PLAYERS IN THE SMARTWATCH MARKET.

- SUFFIAN HAKIM

IF YOU HAVE BEEN following the smartwatch market this year, you’ve probably noticed a downward trend. According to international market research firm Counterpoint, global smartwatch shipments declined nine per cent year-over-year in Q2 2024. In India, shipments dropped for the first time in history, driven by inventory pile-up and a slow replacement cycle. Further, High-Level Operating System (HLOS) smartwatch shipments fell 16 per cent year-over-year in North America.

Comparatively, Garmin’s growth in the same period was 11 percent. In a market dominated by big players, it has been striding forward fearlessly and confidently, as evinced by the release of its new fēnix 8 series smartwatches. “The fēnix line has been celebrated for its premium features, materials, and design for years. Today, we are thrilled to introduce our most capable fēnix yet,” said Scoppen Lin, Assistant General Manager of Garmin Asia. “If you need a sophisticated smartwatch that can hold you accountable and help you reach your health and wellness goals, look no further than fēnix 8.”

This new series combines the best of both worlds: the sleek design and sophisticated features of a premium smartwatch with the rugged durability of an outdoor watch.

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