PARMIGIANI FLEURIER IS ON FIRE. Since Guido Terreni, who stewarded a new era for Bulgari watchmaking, took over the helm as CEO of Parmigiani Fleurier, the manufacture has been enduring waiting lists and scarcity issues with the redesign and relaunch of its beloved Tonda PF collection. Following a long spell of ever more outlandish integrated bracelet sports luxury timepieces, Parmigiani Fleurier’s aesthetic language of discreet luxury and natural elegance is a breath of fresh air from a segment used to ever-increasing levels of flash and exaggerated details – the Tonda PF is a more mature, analogically sartorial approach to watchmaking.
The Tonda PF is the timepiece for people in the know. It was not designed to be recognisable at 20 paces (although you would be hard pressed to find a true watch connoisseur who did not instantly acknowledge it). Exuding relaxed confidence and effortless elegance, the new Tonda PF Sport takes the place of the Gran Turismo (GT) Tonda, as a sophisticated yet understated and elegant take on the luxury sports chronograph, subsuming the sportier Tonda GT line into the Tonda PF Sport family with a little nip and tuck to play up some of its design elements while pairing down others.
This story is from the Issue 192 edition of August Man SG.
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This story is from the Issue 192 edition of August Man SG.
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