Think Blue, Go Green

For the second year running, Kim Jones, Artistic Director of Dior's men's collection, has teamed up with environmental organisation Parley for the Oceans for the brand's perennial beachwear capsule line

- AMOS CHIN 

ACCORDING TO STUDIES, fashion is one of the more pollutive industries, raising environmental concerns. While it may be implausible for Mother Earth to revert to her original state, we as consumers can impede the exacerbation by shopping more consciously. Most importantly, fashion brands should espouse a greener approach. Last year, Dior did just that, partnering with Parley for the Oceans, a collaboration network taking action against major ocean threats, for a sustainable men’s beachwear capsule that uses responsible materials created from upcycled marine plastic debris and fi shing gear recovered from coastlines and remote islands. Through eco-innovation, the collection reduced its carbon footprint signifi cantly without forging style and brought about a cleaner ocean in the making.